A Brief History of Images

Mistakes You Must Avoid in Stock Photography

If you’re building or creating a website for your business, brand, or profession, you must give value to the use of relevant, creative, and vibrant images. After all, visual content is a major determining factor for many website visitors in deciding if they intend to stay and browse your site or just leave. And yes, visuals are you best bet in convincing people that your site is worthy of spending their time with.

These days, there is no argument that the most convenient and readily available source of images and visuals used for different purposes is stock photography, and mind you, both newbies like you and experts depend on it. So, it’s really fair enough to say that the moment you decide you’re launching a new campaign or project soon, you will eventually find yourself looking for great images for free via stock photography. But then again, it is worth mentioning that not all images you come across are fit for your specific needs. If you make one of the several mistakes provided below in using stock photography, it might very well be the reason your website, blog, or project will fail.

1 – The use of non-relevant photos.
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Since there is literally an unlimited number of images available in stock photography, we’re pretty sure it only takes several seconds to come across one you fancy. But you need to acknowledge the fact that using any photo for your business or brand merely because it is visually appealing to you is never a smart decision. As such, it is important to figure out if the image is actually relevant.
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2 – You opt to use an image or photo that one of your competitors is already using.

You also must understand that stock photography is available to everyone, which means that you could be using the same images that your competition is already using. As such, you have to put in the extra effort in making sure that you won’t be using any image or photo that bears close resemblance to your competition’s images.

3 – Choosing a low quality image.

Finally, never intend to use an image with considerably low quality especially if you’re using it to showcase or represent your brand, business, or company. Even if you are very particular about the image’s relevance, it still doesn’t mean you select a low quality image because there are just way too many options available in stock photography’s databases.

In the end, you still will be relying on your instincts in determining if the image or photo is the best one to use for whatever purpose you have in mind. But then again, it still is important that you avoid making any of those three common mistakes mentioned above.